E*TRADE, founded in 1982 by William A. Porter and Bernard A. Newcomb, is a pioneer in the online brokerage industry, having executed the first-ever electronic trade by an individual investor. Over the decades, it has evolved into a comprehensive financial services platform, offering a wide array of investment options such as stocks, options, mutual funds, ETFs, futures, bonds, and CDs. In 2020, E*TRADE was acquired by Morgan Stanley in a $13 billion all-stock deal, marking a significant expansion of Morgan Stanley’s wealth management division. This acquisition has bolstered E*TRADE’s position in the market, allowing it to leverage Morgan Stanley’s extensive resources and expertise. E*TRADE is known for its user-friendly platforms and commitment to investor education, providing tools and resources to help clients make informed investment decisions. The platform offers commission-free trades on stocks, ETFs, and options, with options contracts priced at $0.65 per contract. Additionally, E*TRADE places a strong emphasis on security, implementing features such as firewalls, 128-bit encryption, two-factor authentication, and mobile security measures to protect client information and assets.
Phone: 800-387-2331Website: https://us.etrade.com
Highlights
E*TRADE pioneered online brokerage services, executing the first electronic trade for individual investors over 30 years ago.
In 2020, E*TRADE was acquired by Morgan Stanley in a $13 billion all-stock deal, enhancing its wealth management capabilities.
The platform offers commission-free trades on stocks, ETFs, and options, with options contracts priced at $0.65 per contract.
E*TRADE provides a range of investment choices, including stocks, options, mutual funds, ETFs, futures, bonds, and CDs.
The company offers robust security features, including firewalls, 128-bit encryption, two-factor authentication, and mobile security measures.
