Krafton Inc., established in 2018, is a South Korean video game publisher and holding company headquartered in Bundang District, Seongnam. It was formed to serve as the parent company for Bluehole and its subsidiaries, consolidating various game development studios under one umbrella. Krafton is renowned for publishing several notable video game titles, including TERA, PUBG: Battlegrounds, New State Mobile, The Callisto Protocol, and InZOI. The company has expanded its global presence through strategic acquisitions, such as the purchase of Tango Gameworks and the Hi-Fi Rush IP in August 2024. In 2025, Krafton announced a significant shift towards becoming an ‘AI-first’ company, investing over $70 million into AI technologies to enhance game development and operational efficiency. With a diverse portfolio and a commitment to innovation, Krafton continues to be a significant player in the gaming industry.
