Playtika Holding Corp., founded in 2010 by Robert Antokol and Uri Shahak, is an Israeli digital entertainment company specializing in the development and publication of mobile games. The company was among the first to offer free-to-play social games on social networks and mobile platforms, pioneering live game operations that provide users with personalized, daily gaming experiences. Playtika’s diverse portfolio includes popular titles such as Slotomania, Bingo Blitz, and June’s Journey, attracting over 20 million monthly active users. Headquartered in Herzliya, Israel, Playtika has expanded its global presence with more than 15 offices worldwide and a workforce exceeding 3,000 employees. The company went public on the NASDAQ in January 2021, achieving an initial market valuation of approximately $11 billion. In August 2023, Playtika further expanded its gaming portfolio by acquiring the Youda Games portfolio from Azerion, including the popular card game Governor of Poker 3. This strategic acquisition aligns with Playtika’s approach to leveraging its expertise in live operations and technology to optimize and scale games, strengthening its position in the mobile gaming market.
