Zynga Inc., founded in 2007, is an American video game developer and publisher known for its social video game services. The company gained prominence with titles like FarmVille and Words With Friends, which became cultural phenomena in the realm of social gaming. Headquartered in San Mateo, California, Zynga has expanded its portfolio through strategic acquisitions, including the purchase of Peak for $1.8 billion in 2020, adding successful puzzle games like Toon Blast and Toy Blast to its offerings. In 2022, Zynga was acquired by Take-Two Interactive for $12.7 billion, marking a significant expansion into the mobile gaming market. Under the leadership of CEO Frank Gibeau since 2016, Zynga has focused on quality over quantity, revitalizing core franchises and expanding its mobile gaming portfolio. The company has also committed to developing eco-friendly NFTs, signaling a significant move into blockchain-based gaming. With a diverse range of games and a commitment to innovation, Zynga continues to be a major player in the gaming industry.
Website: https://www.zynga.com
Highlights
Zynga is renowned for its social video game services, including popular titles like FarmVille and Words With Friends.
In 2022, Zynga was acquired by Take-Two Interactive for $12.7 billion, marking a significant expansion into the mobile gaming market.
The company has a history of strategic acquisitions, including the purchase of Turkish mobile game developer Peak for $1.8 billion in 2020.
Under CEO Frank Gibeau's leadership since 2016, Zynga has focused on quality over quantity, revitalizing core franchises and expanding its mobile gaming portfolio.
Zynga has committed to developing eco-friendly NFTs, signaling a significant move into blockchain-based gaming.
