Evoke plc, originally founded as 888 Holdings in 1997, is a prominent player in the international online gambling and sports betting industry. The company operates several well-known brands, including 888casino, 888poker, 888sport, Mr Green, and William Hill. Headquartered in Gibraltar, Evoke plc has a significant presence in the UK, Italy, Spain, and Denmark, which collectively contribute to the majority of its revenue. In March 2024, the company underwent a rebranding from 888 Holdings to Evoke plc to better align with its diverse brand portfolio and strategic vision. Evoke plc is publicly traded on the London Stock Exchange and continues to focus on delivering world-class betting and gaming experiences to its customers.
