Kindred Group, formerly known as Unibet Group Plc, is a prominent online gambling operator established in 1997. Headquartered in Sliema, Malta, the company offers a wide array of gambling products, including sports betting, online casino games, poker, and bingo, through its nine brands such as Unibet, Maria Casino, and 32Red. With a strong presence across Europe, the United States, and Australia, Kindred Group has built a substantial customer base, serving over 30 million users worldwide. The company’s commitment to responsible gambling is evident through its memberships in the European Gaming and Betting Association (EGBA) and the International Betting Integrity Association (IBIA), as well as its certification by eCOGRA for compliance with EU recommendations on consumer protection. In October 2024, Kindred Group was acquired by La Française des Jeux (FDJ), a significant move that underscores the company’s influential position in the online gambling industry.
Kindred Group is one of the world's leading online gambling operators, offering services across Europe, the US, and Australia.
The company operates nine brands, including Unibet, Maria Casino, and 32Red, providing a diverse range of gambling products.
In October 2024, Kindred Group was acquired by La Française des Jeux (FDJ), marking a significant development in the online gambling industry.
Kindred Group is a member of the European Gaming and Betting Association (EGBA) and a founding member of the International Betting Integrity Association (IBIA).
The company is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling.
