Smarkets, founded in 2008, is a London-based technology company specializing in sports betting and prediction markets. The company operates one of the world’s largest betting exchanges, facilitating peer-to-peer betting with a focus on transparency and competitive odds. Smarkets offers two primary products: the Smarkets exchange, a sophisticated platform for trading on sports and political events, and SBK, a sportsbook app that delivers industry-leading odds by drawing prices from the exchange and presenting them in a user-friendly interface. With offices in London, Los Angeles, and Malta, Smarkets has processed over £15 billion in traded volume since its inception. The company’s technology-driven approach, utilizing a modern tech stack including Python, C++, and React, enables it to offer a low commission rate of 2% on net market winnings, providing better value compared to traditional bookmakers. Smarkets has expanded its operations to the United States, launching the SBK app in Colorado and planning further expansion in Indiana, demonstrating its commitment to growth and innovation in the global betting industry.
