Founded in 1997 by Mark Blandford, Sportingbet is a British online gambling operator offering sports betting, online casino games, and poker to a global audience. The company provides up to 30,000 betting opportunities daily across more than 90 sports, catering to over 2.5 million registered users in 26 countries. Emphasizing in-play betting, Sportingbet generates approximately two-thirds of its sportsbook revenue from live bets. In January 2025, the brand enhanced its presence in Latin America by signing a significant sponsorship deal with Brazilian football club Palmeiras. Owned by Entain plc, Sportingbet continues to be a prominent player in the online gambling industry, leveraging strategic partnerships and a diverse product offering to maintain its market position.
Website: https://www.sportingbet.com
Highlights
Sportingbet offers up to 30,000 bets daily across more than 90 sports.
The company operates in 26 countries, serving over 2.5 million registered users.
Sportingbet emphasizes in-play betting, generating around two-thirds of its sportsbook revenue from live bets.
In January 2025, Sportingbet signed a major sponsorship deal with Brazilian football club Palmeiras.
The brand is owned by Entain plc, a leading global sports betting and gaming company.
