Unibet, founded in 1997 by Anders Ström, is a leading online gambling company offering a diverse array of products such as sports betting, online casino games, poker, and bingo. Initially operating from London, the company expanded rapidly, launching its first online betting website in 1999 and obtaining an international gambling license in Malta in 2000. Over the years, Unibet has grown its customer base to over 14 million users across more than 100 countries, solidifying its position as a major player in the online gambling industry. In 2016, Unibet Group rebranded as Kindred Group to better reflect its multi-brand strategy, encompassing other brands like Maria Casino and 32Red. The company has been recognized for its excellence, winning awards such as ‘Mobile Operator of the Year’ at the EGR Awards 2023. Unibet continues to innovate and expand, maintaining a strong presence in regulated markets worldwide.
