Strive, Inc., founded in 2022, is a pioneering asset management firm that has positioned itself as the first publicly traded Bitcoin treasury company. Headquartered in Dallas, Texas, Strive’s mission is to maximize long-term shareholder value by accumulating Bitcoin and increasing Bitcoin per share, aiming to outperform Bitcoin’s investment performance over time. The company’s strategic approach combines Bitcoin treasury accumulation with innovative investment strategies designed to exceed Bitcoin’s returns. In September 2025, Strive completed a significant merger with Asset Entities, Inc., marking a transformative step in its Bitcoin accumulation strategy. This merger was accompanied by substantial equity financing, raising approximately $750 million, with an additional $750 million potentially available through warrant exercises, totaling around $1.5 billion in potential proceeds. These funds are earmarked for further Bitcoin acquisitions, reinforcing Strive’s commitment to its Bitcoin-centric investment thesis. As of August 2025, Strive manages approximately $2 billion in assets under management across 13 exchange-traded funds, collective investment trusts, and a direct indexing platform. While these businesses provide recurring, fee-based revenue streams, the company’s primary growth engine is now centered on its Bitcoin treasury strategies. Strive’s innovative approach and strategic initiatives underscore its dedication to setting a new standard in corporate finance by integrating Bitcoin into its core financial strategy.
