PUBG Corporation, founded in 2017 as a subsidiary of Bluehole, gained international acclaim with the release of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), a game that popularized the battle royale genre. The company’s success led to its full integration into KRAFTON, Inc. in December 2020, where it was rebranded as PUBG Studios. This strategic move aimed to strengthen KRAFTON’s independent studio system and foster individual growth within its subsidiaries. Over the years, PUBG Studios has expanded its reach by acquiring notable development studios such as Tango Gameworks and Eleventh Hour Games, thereby diversifying its game portfolio and reinforcing its position in the global gaming industry. In 2025, KRAFTON announced a significant shift towards artificial intelligence, declaring itself an ‘AI-first’ company and investing approximately $72 million in AI infrastructure. This initiative underscores the company’s commitment to innovation and adapting to emerging technologies in game development.
Website: https://www.pubg.com/
Highlights
PUBG Corporation, established in 2017, is renowned for developing the groundbreaking battle royale game, PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG).
In December 2020, PUBG Corporation merged with its parent company, KRAFTON, Inc., and was rebranded as PUBG Studios.
PUBG Mobile has achieved over a billion downloads worldwide, making it one of the most popular mobile games globally.
The company has expanded its portfolio by acquiring studios like Tango Gameworks and Eleventh Hour Games, enhancing its global presence.
In 2025, KRAFTON declared itself an 'AI-first' company, investing significantly in AI technologies to innovate game development processes.
