Qualtrics, founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill, is a prominent American experience management company with co-headquarters in Provo, Utah, and Seattle, Washington. The company offers a cloud-based subscription software platform that enables organizations to manage and improve customer, employee, product, and brand experiences. Qualtrics’ innovative solutions have been widely adopted across various industries, including academia, healthcare, and government sectors.
In 2019, SAP acquired Qualtrics for $8 billion, recognizing the company’s potential in the experience management domain. Qualtrics went public in 2021, raising $1.55 billion in its initial public offering. In 2023, Silver Lake and its co-investors took Qualtrics private in a $12.5 billion deal, marking the largest investment in Silver Lake’s history. The company continues to focus on leveraging artificial intelligence to enhance its platform and has made significant strides in promoting diversity, equity, and inclusion within its workforce. Qualtrics also hosts the annual X4 Summit, a major event that brings together industry leaders to discuss the future of experience management.
Qualtrics is a leading experience management company offering a cloud-based platform for customer, employee, product, and brand experiences.
The company was acquired by SAP in 2019 for $8 billion and later went public in 2021, raising $1.55 billion in its IPO.
In 2023, Qualtrics was taken private by Silver Lake and its co-investors in a $12.5 billion deal, marking Silver Lake's largest investment to date.
Qualtrics has a strong commitment to diversity, equity, and inclusion, aiming for 50% female staff and 27% from underrepresented minority groups by 2027.
The company has expanded its influence within Utah’s state agencies and hosts the annual X4 Summit, attracting thousands of attendees and high-profile speakers.
